She is Brazilian – he is Portuguese. While he developed his career in Europe, she developed it in America and Personal Branding was the bridge that connected them interculturally both in life and in business.

In 2015, Daniela Viek had the insight to throw a big party and invite a lot of interesting people. Times were different, and so was the market: many of those who talk about Personal Branding today didn’t talk about it at that time. PBEX Experience was a platform to boost the theme internationally since its first edition in 2016 (online edition event) lasted a whole week integrating experts from various countries and cultures in 3 languages.

Together, they are part of the world’s leading names in Personal Branding with 20 years in the market each, with clients on 5 continents from the USA to Australia.

Henrique Alexandre had his first contact with Personal Branding in France, and since then, he has helped people develop their personal brands with an impact on their lives, careers and businesses.

Daniela received two recognitions in 2023, one of them as “ TOPVOICE Thinkers360 Latin America” and the “II Conecta Empreendedora Mundial Award” in the Branding category in Europe. In 2024, she was elected among the “ TOP 50 Thought Leaders” in Personal Branding by Thinkers.

Henrique has already undertaken different business models and cultures with companies in Portugal, France and Brazil. In 2010, for all of its brands in Europe, he received the “Leading SME Award in Portugal”.

Together they lead YOUBRAND.Company – 1 company with 5 business brands and clients in more than 30 countries and their objective is to encourage professionals and companies to experience maximum results through the best practices of Personal Branding.