2016 | PBEX EXPERIENCE®️ – Personal Branding Experience was born internationally in 2016, created by the specialist in the field Daniela Viek, as the “International Personal Branding Week” integrating true experts who work in the management of personal brands around the world and special guests for an entire week in November.

2017 | The challenge was to convert from online to offline and the 2nd. Edition took place in São Paulo bringing together speakers and guests from several countries (Mexico, USA, Peru, Israel, Ireland, Portugal) and regions of Brazil.

2018 | The purpose was intercultural, and the event was held in Mexico, bringing together the international community in Puebla, again with participants and speakers from several countries (Colombia, Peru, Portugal, Spain, Brazil) present.

2019 | The edition was online in Spanish, further strengthening the theme in the Portuguese-Hispanic market and allowing participation from various parts of the world.

2020 | The pandemic came and everything was ready to happen in Lisbon-Portugal but it was postponed.

2021 | PBEX returns with everything in digital format with 10 hours of Personal Branding integrating best practices, cultures and success stories around the world, allowing the participation and integration of a global audience with the theme.

2022 | The Personal Branding Weekend took place again in an online format on the theme “Personal Brands who Protagonize” with live and recorded lectures and participants/speakers as always from several countries.

2023 | The 7th edition took place IN-PERSON and was a historic edition, as it brought together the main “thought leaders” in the industry who move Personal Branding around the world (USA, Italy, Spain, Mexico, Portugal, Brazil, Chile, Israel) on the 2nd and 3rd of December, in São Paulo (Brazil).

2024 | France will host the 8th. edition of the PBEX Experience on the 9th, 10th and 11th of December, establishing the event in Europe. C'est parti Paris!

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PBEX EXPERIENCE - São Paulo / Brazil

PBEX 2022

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- PBEX CREATORS AND HOSTS -

The motto is...
“Serving lives through Personal Branding”!

She is Brazilian – he is Portuguese. While he developed his career in Europe, she developed it in America and Personal Branding was the bridge that connected them interculturally both in life and in business.

In 2015, Daniela Viek had the insight to throw a big party and invite a lot of interesting people. Times were different, and so was the market: many of those who talk about Personal Branding today didn’t talk about it at that time. PBEX Experience was a platform to boost the theme internationally since its first edition in 2016 (online edition event) lasted a whole week integrating experts from various countries and cultures in 3 languages.

Together, they are part of the world’s leading names in Personal Branding with 20 years in the market each, with clients on 5 continents from the USA to Australia.

Henrique Alexandre had his first contact with Personal Branding in France, and since then, he has helped people develop their personal brands with an impact on their lives, careers and businesses.

Daniela received two recognitions in 2023, one of them as “ TOPVOICE Thinkers360 Latin America” and the “II Conecta Empreendedora Mundial Award” in the Branding category in Europe. In 2024, she was elected among the “ TOP 50 Thought Leaders” in Personal Branding by Thinkers.

Henrique has already undertaken different business models and cultures with companies in Portugal, France and Brazil. In 2010, for all of its brands in Europe, he received the “Leading SME Award in Portugal”.

Together they lead YOUBRAND.Company – 1 company with 5 business brands and clients in more than 30 countries and their objective is to encourage professionals and companies to experience maximum results through the best practices of Personal Branding.

 DANIELA VIEK & HENRIQUE ALEXANDRE

“The Personal Branding Couple”

International Personal Branding Specialists

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