“Savoir-Être vs Savoir Faire” et la marque personnelle

French expression that means: “Knowing how to BE vs knowing how to DO” and the Personal Brand

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This is the theme of the 8th International Edition of PBEX Experience:
New times require new thoughts and practices!

The global scenario has changed and nowadays, you need to understand the market and apply the right skills to make your business shine. The competence dimension is very specific and can be sorted into three stages: knowledge, execution and interpersonal skills.

What sets the border between knowledge and know-how?

The notion of skills and knowledge is omnipresent in the business world, where it is particularly valued. Still, do we really know how to describe what a skill is?

Take part in this UNPRECEDENTED and EXCLUSIVE intercultural experience for your Personal Brand, Career and Business. Strategic connections and distinct lessons to apply knowledge are waiting for you at PBEX!

The “Crème de la Crème” of Personal Branding awaits you!

Where will PBEX 2024 take place?

BEDFORD HOTEL

About the

BEDFORD HOTEL

* It is located in one of the Top3 best neighborhoods in Paris.
* A peaceful haven in the heart of the capital, just a few steps from the Madeleine, minutes from the Paris Opera and the Champs Elysées.
* It is a remarkable place for the history of Brazil, it is the hotel where the last Brazilian emperor, Dom Pedro II, lived during his exile.
* The management has been Franco-Swiss since 1905 – Berrut Family – belonging and managed by the same family for over 100 years.
* The hotel’s Le Victoria Restaurant features Belle Époque decor from 1900.

KEYNOTE SPEAKERS

#PersonalBrandingGlobal

WILLIAM ARRUDA

BÈATRICE CUVELIER

ILANA BERENHOLC

INÊS MOURA

GUILLEM RECOLONS

António Paraíso

DANIELA VIEK

HENRIQUE ALEXANDRE

LUIGI CENTENARO

LOLA CUVELIER

Nancy Vázquez

Renata Aron

IREM SEFA YAYIMLAR

AMALIA STERESCU

THEMES YOU WILL FIND EXCLUSIVELY IN THIS EDITION OF PBEX

Lectures, Workshops, Debates, and a Rich Intercultural Experience

Identity in Action
How to Apply Luxury Management Ideas to Personal Branding
Archetypes
Strategic Image
Personal Branding Saboteurs
Workshop: Personal Business Model
Value Proposition
Voice, Power, and Leadership – Impactful Narratives
Personal Branding Tools Aligning Being and Doing
The 3 New Most Important Elements for Personal Branding

Workshop: The French Touch in Personal Branding Management
Intercultural Round Table: Global Perspective on Personal Branding
Book Launch with Exclusive Signing Session
Lumière Moment – Impact Pitch (Competing for a Prize)
Lunch and Coffee Break with Lots of Networking over Two Days
Shooting Session – Exclusive Photos to Refresh Your Online Image
Emily in Paris Experience Tour – Step Out of Netflix and Live a Real-Life Experience Through the Streets of Paris, Guided on Career, Adaptability, Personal Branding.

And much more…

03 days of impact, purpose, connections, opportunities, and business!

PROGRAMMING / Événement programmé

Dec 09th MONDAY

/ MONDAY

7pm | L’expérience gastronomy | EXCLUSIVE 45 P.

09. MONDAY / MONDAY

L’expérience gastronomique | EXCLUSIVE 45 P.

The tables you sit at matter! A cultural experience through France via gastronomy. An EXCLUSIVE table with a Parisian chef and high-value connections with the speakers, because great business and relationships are built around a table with good food. Oh la la!

This magnificent dining room, in its 1900s style, illuminated by a glass ceiling, with chef Christophe Frugier inviting you to savor authentic French cuisine, refined and full of flavor at PBEX!

AT HOTEL BEDFORD – RESTAURANT LE VICTORIA.

PROGRAMMING / Événement programmé

10. TUESDAY MORNING

/ TUESDAY MORNING

9 AM Start of Day 2

9:15 AM – 11:45 AM | Personal Branding French Touch – LOLA & BÈATRICE CUVELIER

12 PM | Closing

** EXCLUSIVE FOR VERSAILLES PASS PARTICIPANTS

The PB French touch at PBEX

This is the “new world” version of Personal Branding. A light and sensible way to develop and promote our personal brand.

Béatrice Cuvelier is the founder of Personal Branding France. Master coach and Personal Branding instructor with solid training as a company director in the world of advertising and new technologies, Béatrice is a pioneer of Personal Branding in France. Featured in the books PB French Touch and Quantum Branding, her “new world” approach to Personal Branding, she is passionate about the current awakening of consciousness and the massive global change underway.

Lola Cuvelier has solid experience in Personal Branding and, inspired by her love for editorial design, created her agency to help personal brands take off and update themselves! Additionally, co-founder of Personal Branding France, she develops online events and programs. She pays special attention to establishing strong and lasting bonds with trusted partners and the entire team of Personal Branding professionals.

We all carry a unique brand, a vibration. Today there are many people who feel an inner calling, with the sincere impulse to contribute to change. It is a true search for meaning, freedom, humanity.

You will learn exclusively in this Workshop at PBEX 2024 more about “Personal Branding French Touch”, which is a philosophy, a way of seeing things that is part of the current evolution of consciousness with the gigantic and exceptional mutation of which we all participate in in our own way.

There is a paradigm shift underway. Life invites us to change our perceptions, our certainties. The more meaningful our choices are, the more our resources are honored and valued, the more naturally and fluidly our alignment occurs. This journey towards individual sovereignty is incredibly rich. It requires a lot of love and commitment to ourselves.

The key: tap into the intelligence of our heart. Every day that passes shows us that consistency and authenticity do not come from marketing tools (no matter how sophisticated they may be). It’s about tuning into the frequency of our heart, exploring our creativity, respecting our values, taking care of our choices and attitudes.
Prepare for this training.

PROGRAMMING / Événement programmé

10. TUESDAY AFTERNOON

/ TUESDAY AFTERNOON

2 PM – 6 PM | Workshop ‘Business Model YOU’ – Luigi Centenaro

A one-page tool to reinvent yourself and your career

The global bestseller Business Model Generation introduced a unique visual way to creatively summarize and brainstorm any business or product idea on a single sheet of paper.

Business Model You uses the same powerful one-page tool to teach professionals how to design “personal business model,” which reveal new ways in which your skills can be adapted to the changing needs of the market, to reveal more satisfactory possibilities of career and life.

In this exclusive workshop with LUIGI CENTENARO, diagram your current personal business model;
Understand the value of your skills in the market and define your purpose;
Articulate a vision for change;
Create a new personal business model that aligns with this vision and, most importantly, test and implement the new model.
By implementing the Business Model You one-page tool, you create a revolutionary business model for your life and career.

PROGRAMMING / Événement programmé

10. TUESDAY AFTERNOON

/ TUESDAY AFTERNOON

6pm-7pm | Shooting Session – DANIEL ZIMMERMANN

** EXCLUSIVE FOR VERSAILLES PASS PARTICIPANTS

Create and transform an idea into an image, capturing the essence of people and companies in action. Photographic language is universal and applied anywhere in the world. Bachelor of Communications in Journalism with Specialization in Marketing, he has more than 15 years of expertise in photography, more than 1000 registered events and thousands of people photographed.

Brazilian Daniel Zimmermann sensitively portraits moments, people, places and brands into time and space, making photography a unique moment in which, at the same time, it communicates an intentional message, awakening feelings and emotions for those who look at it and will cover PBEX 2024 PARIS and offer an Individual Shooting Session for participants to renew their social media profile photos.

PROGRAMMING / Événement programmé

11. PBEX City tour

“Emily in Paris - Personal Brand Mini Tour”

BONUS: All those registered for PBEX 2024 will win the EMILY IN PARIS EXPERIENCE on the December 11th on the streets of PARIS – About the Sitcom: WATCH HERE

Let’s walk on Emily’s shoes, her challenges in developing your personal brand in a new market, and how her insights, tactics, and strategies can help you. Through a practical and experiential experience, we will boost your personal brand… all in the footsteps of Emily in Paris, from screen to reality!

This edition of PBEX will be unique and EXCLUSIVE, don’t miss this opportunity to differentiate, improve and enhance your Personal Brand.

PBEX City tour “Emily in Paris – Personal Brand Mini tour”

Latin Quarter
(5th arrondissement)

– Place n°1 – Place de l’Estrapade
In this square, start an exchange linked to the Emily in Paris sitcom: its Parisian brand universe allows Emily to express and highlight many assets. Talk about what you feel here in Paris, how this city pushes you to reveal certain facets of your personal brand. Become aware of the impact of this environment, or indeed any environment.

– Place n°2 – Modern Bakery (in front of Place de l’Estrapade)
In the sitcom, Emily loves to buy pain au chocolat, typically French. Treat yourself to this little pleasure too, listen to your heart! Then, discuss as a group how to restore energy to your brand. Through notions such as… savoring, allowing yourself, delighting in small pleasures… in short, you will see, many insights will emerge!

– Place n°3 – Restaurante de la Nouvelle Mairie
(in front of Place de l’Estrapade)… it’s Gabriel’s restaurant! Share the idea of an exclusive offer in front of the restaurant, look at the menu and have fun chatting about your respective specialties.

– Place n°4 – Pantheon
Not mentioned in the series, but is an iconic landmark near Emily’s apartment. Look at this monument and ask yourself what the subtlety hidden elements of your personal brand are.

– Place n°5 – Institut du Monde Arabe
The impressive architecture and cultural dimension of this Institute provide a great opportunity to discuss the importance of diversity and inclusion in personal branding. Observe the resonances with your brand. Start a group discussion about how to honor and highlight your different cultural codes.

Saint-Germain-des-Prés and Notre Dame (6th arrondissement)

– Place n°6 – Les Deux Magots or Café de Flore
If you want, sit down and have a hot drink. These places are legendary and historic cafes where writers and intellectuals met. Talk about the importance of networking, connection in professional relationships and how this enriches and expands your personal brands.
Share how the bond becomes subtle and solid when the relationship is created in an environment that has soul, when the place is conducive to strong moments and emotional anchors. Tell the first story that comes to mind!

– Place n°7 – Boutique “L’habit Français”
You will be welcomed by the warm manager who will share with you a few words about the importance of “made in France”, “consuming locally” and building ethical and authentic partnerships. Listen, observe, savor… Just be present (with a capital P).

– Place n°8 – Flower market
Awaken all your senses: sight, smell, why not touch, hearing… And for taste, find a creative idea 😉
Capture the atmosphere, change it, rejoice! Choose the flower that best represents you, the one that truly reflects your brand. So let the magic happen…

Louvre / Palais-Royal District
(1st arrondissement)

Place nº 9 – The Louvre
This is about the mark, the trace that could be left in History. The Louvre combines history and modernity. Discuss in pairs about this changing world, about your reason for being alive today, about your profound contribution.

Place n°10 – The Columns of Buren
(The Two Plateaus) in the main courtyard of the Palais Royal
The Columns of Buren, with their unique design, are a great example of how to get noticed in a crowded environment. Have fun taking photos that stand out, inspired by the boldness of the columns.

Place nº 11 – Valois Square
This is where Emily works. In pairs, discuss the main milestones in your professional career and what brought you here.

Place n°12 – Opera – Palais Garnier
Emily uses stories to communicate with her audience. Let the strong energy of the Paris Opera take effect. Take some photos as well as some notes about anything that comes to mind related to your personal brand. These could very well become wonderful storytelling ideas.

Place nº 13 – Galeries Lafayette
This season, Galeries Lafayette is the most beautiful showcase of luxury brands. Go in and explore what attracts you, what appeals to you most. Climb to the top floor via the catwalk to observe the majestic complex. It’s a very exciting time… so write down your feelings, you’ll see that they are ingredients of your personal brand!

Place nº 14 – Alexandre III Bridge

Take advantage of this emblematic place to take impactful photos for Instagram. Try different angles, lights and above all have fun… just for fun!

Place nº 15 – Jardin du Palais-Royal
Also here discuss the importance of knowing your environment, of choosing it, to nurture your personal brand. Write down creative ideas for your brand in your notebook, inspired by the beauty and history of the garden

Eiffel Tower / Champ de Mars neighborhood (7th arrondissement)

Place nº 16 – Place du Trocadéro
With its stunning view of the Eiffel Tower and its panoramic view, Place du Trocadéro is the ideal place to connect with the future of your brand.
Take a real moment to visualize yourself in the future (5, 10 or even 20 years?). Project yourself, allow yourself to dream. Without censoring anything. Then take notes to capture the essence of all these wonderful ideas.

Place n°17 – Seine
End the day on the Seine, offering stunning views of Paris’ monuments. Take advantage of this magical moment to discuss everything that arose during the mini tour, your most beautiful emotions and anecdotes. Share tips to make your personal brand even more vibrant. Take photos… Paris seen from the Seine is absolutely unique!

Choose your Experience

Montmartre PASS

ACCESS MONDAY
(09/12 | 9am-6pm)

299 euros

12x R$163,70

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Real

CHOOSE YOUR CURRENCY
AND SIGN UP

Versailles PASS

“BEST CHOICE”

ACCESS TUESDAY
(12/10 – 2pm to 6pm)

699 euros

12x R$381,70

Euro or

Real

CHOOSE YOUR CURRENCY
AND SIGN UP

Eiffel PASS

ACCESS MONDAY
(09/12 | 9am-6pm)

ACCESS TUESDAY
(10/12 | 9am-12pm)

WORKSHOP (Morning):
PERSONAL BRANDING FRENCH TOUCH | LOLA & BÈATRICE CUVELIER

WORKSHOP (Afternoon):
BUSINESS MODEL YOU | LUIGI CENTENARO

+ DOUBLE INTERNATIONAL CERTIFICATE

499 euros

12x R$272,70

Euro or

Real

CHOOSE YOUR CURRENCY
AND SIGN UP

PBEX ONLINE

Can’t be part of the PBEX in Paris in person?

Guarantee your ACCESS for 12 months with 50% discount until 11/DEC.

Pay in up to 12 installments or with a cash discount.

You, from anywhere in the world, connected to the
“Crème de la Crème of Personal Branding”

YOU IN 8th. PBEX EXPERIENCE EDITION

Lectures, Workshops, Best Moments, New Materials available for you to improve your knowledge and differentiate yourself in the global market with the best of Personal Branding.

** All content will be released in an exclusive environment for subscribers by March
5th/25th – all materials will be translated (PT/ING/FR)