“Savoir-Être vs Savoir Faire” et la marque personnelle
French expression that means: “Knowing how to BE vs knowing how to DO” and the Personal Brand
New times require new thoughts and practices!
The global scenario has changed and nowadays, you need to understand the market and apply the right skills to make your business shine. The competence dimension is very specific and can be sorted into three stages: knowledge, execution and interpersonal skills.
What sets the border between knowledge and know-how?
Nowadays, the notion of skills and knowledge is omnipresent in the business world, where it is particularly valued. But do we really know how to describe what a skill is?!
Get access to this UNPRECEDENTED and EXCLUSIVE intercultural experience for your Personal Brand, Career and Business. Strategic connections and distinct knowledge await you at PBEX!
The “Crème de la Crème” of Personal Branding awaits you!
Where was PBEX 2024?
BEDFORD HOTEL
- www.hotel-bedford.com
- 17 Rue de l'Arcade, 75008 Paris
- +33 1 44 94 77 77
About the
BEDFORD HOTEL
* It is located in one of the Top3 best neighborhoods in Paris.
* A peaceful haven in the heart of the capital, just a few steps from the Madeleine, minutes from the Paris Opera and the Champs Elysées.
* It is a remarkable place for the history of Brazil, it is the hotel where the last Brazilian emperor, Dom Pedro II, lived during his exile.
* The management has been Franco-Swiss since 1905 – Berrut Family – belonging and managed by the same family for over 100 years.
* The hotel’s Le Victoria Restaurant features Belle Époque decor from 1900.
KEYNOTE SPEAKERS
#PersonalBrandingGlobal
THEMES YOU WILL FIND EXCLUSIVELY IN THIS EDITION OF PBEX
Lectures, Workshops, Debates, and a Rich Intercultural Experience
- Identity in Action
- How to Apply Luxury Management Ideas to Personal Branding
- Archetypes
- Strategic Image
- Personal Branding Saboteurs
- Workshop: Personal Business Model
- Value Proposition
- Voice, Power, and Leadership – Impactful Narratives
- Personal Branding Tools Aligning Being and Doing
- The 3 New Most Important Elements for Personal Branding
- Workshop: The French Touch in Personal Branding Management
- Intercultural Round Table: Global Perspective on Personal Branding
- Book Launch with Exclusive Signing Session
- Lumière Moment – Impact Pitch (Competing for a Prize)
- Lunch and Coffee Break with Lots of Networking over Two Days
- Shooting Session – Exclusive Photos to Refresh Your Online Image
And much more…
Impact, purpose, connections, opportunities and business!
PROGRAMMING / Événement programmé
Dec 09th MONDAY
/ MONDAY
10am | Official Opening
10:15am – 12:20am | Lectures
12:20pm – 2pm | Lunch with Networking
2pm – 4:05pm | Lectures | Lumiére Moment (Stage Pitch)
4:05pm – 05:05pm | Coffee-Break with Networking / Book Launch
05:10pm – 06:10pm | Round Table
06:10pm – 07:15pm | Lectures | Surprises
7:30pm | Closing Day 1
07:30pm – 10pm | L’expérience gastronomy | EXCLUSIVE
09. MONDAY / MONDAY
The tables you sit at matter! A cultural experience through France via gastronomy. An EXCLUSIVE table with a Parisian chef and high-value connections with the speakers, because great business and relationships are built around a table with good food. Oh la la!
This magnificent dining room, in its 1900s style, illuminated by a glass ceiling, with chef Christophe Frugier inviting you to savor authentic French cuisine, refined and full of flavor at PBEX!
AT HOTEL BEDFORD – RESTAURANT LE VICTORIA.
PROGRAMMING / Événement programmé
10. TUESDAY MORNING
/ TUESDAY MORNING
9am | Home Day 2
9:15am – 11:45am | Personal Branding French Touch – LOLA & BÈATRICE CUVELIER
12pm | Closing
12pm – 1:50pm | Lunch with Networking
** EXCLUSIVE FOR VERSAILLES PASS PARTICIPANTS
The PB French touch at PBEX
This is the “new world” version of Personal Branding. A light and sensible way to develop and promote our personal brand.
Béatrice Cuvelier is the founder of Personal Branding France. Master coach and Personal Branding instructor with solid training as a company director in the world of advertising and new technologies, Béatrice is a pioneer of Personal Branding in France. Featured in the books PB French Touch and Quantum Branding, her “new world” approach to Personal Branding, she is passionate about the current awakening of consciousness and the massive global change underway.
Lola Cuvelier has solid experience in Personal Branding and, inspired by her love for editorial design, created her agency to help personal brands take off and update themselves! Additionally, co-founder of Personal Branding France, she develops online events and programs. She pays special attention to establishing strong and lasting bonds with trusted partners and the entire team of Personal Branding professionals.
We all carry a unique brand, a vibration. Today there are many people who feel an inner calling, with the sincere impulse to contribute to change. It is a true search for meaning, freedom, humanity.
You will learn exclusively in this Workshop at PBEX 2024 more about “Personal Branding French Touch”, which is a philosophy, a way of seeing things that is part of the current evolution of consciousness with the gigantic and exceptional mutation of which we all participate in in our own way.
There is a paradigm shift underway. Life invites us to change our perceptions, our certainties. The more meaningful our choices are, the more our resources are honored and valued, the more naturally and fluidly our alignment occurs. This journey towards individual sovereignty is incredibly rich. It requires a lot of love and commitment to ourselves.
The key: tap into the intelligence of our heart. Every day that passes shows us that consistency and authenticity do not come from marketing tools (no matter how sophisticated they may be). It’s about tuning into the frequency of our heart, exploring our creativity, respecting our values, taking care of our choices and attitudes.
Prepare for this training.
PROGRAMMING / Événement programmé
10. TUESDAY AFTERNOON
/ TUESDAY AFTERNOON
4pm – 4:20pm | Coffee Break
6pm – 6:20pm | Final Message / Closing
A one-page tool to reinvent yourself and your career
The global bestseller Business Model Generation introduced a unique visual way to creatively summarize and brainstorm any business or product idea on a single sheet of paper.
Business Model You uses the same powerful one-page tool to teach professionals how to design “personal business model,” which reveal new ways in which your skills can be adapted to the changing needs of the market, to reveal more satisfactory possibilities of career and life.
In this exclusive workshop with LUIGI CENTENARO, diagram your current personal business model;
Understand the value of your skills in the market and define your purpose;
Articulate a vision for change;
Create a new personal business model that aligns with this vision and, most importantly, test and implement the new model.
By implementing the Business Model You one-page tool, you create a revolutionary business model for your life and career.
PROGRAMMING / Événement programmé
10. TUESDAY AFTERNOON
/ TUESDAY AFTERNOON
** EXCLUSIVE FOR VERSAILLES PASS PARTICIPANTS
Create and transform an idea into an image, capturing the essence of people and companies in action. Photographic language is universal and applied anywhere in the world. Bachelor of Communications in Journalism with Specialization in Marketing, he has more than 15 years of expertise in photography, more than 1000 registered events and thousands of people photographed.
Brazilian Daniel Zimmermann sensitively portraits moments, people, places and brands into time and space, making photography a unique moment in which, at the same time, it communicates an intentional message, awakening feelings and emotions for those who look at it and will cover PBEX 2024 PARIS and offer an Individual Shooting Session for participants to renew their social media profile photos.
PBEX ONLINE
Can’t be part of the PBEX in Paris in person?
Pay in up to 12 installments or with a discount for cash payments.
You, from anywhere in the world, connected to the
“Crème de la Crème of Personal Branding”
YOU IN 8th. PBEX EXPERIENCE EDITION
Lectures, Workshops, Best Moments, New Materials available for you to improve your knowledge and differentiate yourself in the global market with the best of Personal Branding.
** All content will be released in an exclusive environment for subscribers in March/25 – all materials will be translated (PT/ENG/FR)
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